"Coup /kuː/. A highly successful, unexpected stroke, act, or move; a clever action or accomplishment."
COUP was launched in 2016 by Nikoo Ghiasvand G. a graduate from Central Saint Martins College, London, and Padina Yaghmai, a GIA graduate from LA, with a background in Architecture.
With one mission of a coup as a revolution in design, attention to the harmony of nature, supported by a defined and edgy framework, COUP represents the duos’ decision to venture towards an experimental platform of expression that extends beyond mainstream consumerism.
N. and P. grew up surrounded with discussions around gems, metals, design and clients as their mothers have been partners in a fine jewellery business for more than 15 years. Having worked in their family business, they developed a deep understanding of the craft, and hence are able to push the boundaries further.
N. manages the design and creative strategy end and P. upholds the business development and financial structure of the company.